MARLOW & METHOD · BUYER LANGUAGE INTERVIEW PROMPTS

Use these questions in a real conversation with a past or prospective buyer. Ask permission to take notes. Do not imply that a response is a testimonial. Remove identifying details unless the person has given explicit written permission.

CONTEXT
1. What was happening in the business when you started looking for support?
2. What had you already tried, and what made those attempts difficult?
3. What words did you use to describe the problem at the time?

DECISION
4. What made this problem important enough to address now?
5. What alternatives did you consider, including doing nothing?
6. What questions or concerns did you need answered before deciding?
7. What evidence or explanation helped you feel the scope was right?

EXPERIENCE
8. What part of the process was most useful, and why?
9. What changed in your decisions, actions, or working experience?
10. What still needs work? What did the engagement not do?

PERMISSION
11. May I quote your exact words publicly? If yes, where and with what name/title?
12. May I describe the business context and result? Which numbers and dates are verified and approved?
13. Would you like to review the final draft before publication? You may decline or withdraw permission.

Never fabricate quotations, combine clients into a fictional testimonial, imply a typical outcome from an exceptional case, or publish confidential details without specific written consent.